Marketing Coursework Example | Topics and Well Written Essays - 250 words

Marketing - Coursework Example This individual would be old enough to own a credit card for making the purchases and is adventurous to try out new products/services because these make up most of the discounted offers. Groupon.com has carved out a unique market space, considering that it offers diverse products and services, which makes it difficult to evaluate whether it has traditional direct competitors. Of course its success has made numerous clones to pop up across the globe (Wauters, 2010) but it is possible that it still has market leadership in this new market space. Its major strengths are its brand as the trailblazer, its huge market presence, and its large financial backing of about US$ 1.2 billion. Its big weaknesses are that its business model is easy to replicate and therefore it may face difficulty in sustaining its first-mover competitive advantage. Groupon.com’s greatest opportunity is in the ease with which it can extend to more cities in the world. Currently it is leveraging its brand by extending its offering to willing collaborators through its Groupon Affiliate Program. Its major threat is the low barriers to entry or threat of forward integration posed by its suppliers. The macro-environmental climate appears favorable for Groupon.com.